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Know Your Dosh: UK Fintech Startup Redefining Family Financial Management

Award winning Fintech Startup with an emphasis on family

In today’s digital economy, managing money is no longer just about balancing a cheque book or using a personal budgeting app. For millions of families, financial security depends on having a clear, collaborative view of their collective wealth. Know Your Dosh, UK-based fintech startup that’s transforming the way families approach asset management, financial privacy, and financial freedom.

A successful venture born out of personal struggles

The story behind Know Your Dosh is deeply human. At just 14 years old, the founder lost his father unexpectedly. His mother—who had relied on her husband to manage the family’s finances—was left overwhelmed. With three children to raise and no clear roadmap of their financial affairs, the family endured years of stress and confusion.

This early-life trauma planted the seed for what would eventually become Know Your Dosh. Backed by over 21 years of experience in IT consulting, software development, and a passion for helping families take control of their money, the founder created a secure, intuitive platform that empowers households to manage their finances together, not in isolation.

Tackling a £89 Billion Problem in the UK Financial Services Market

In the UK, it’s estimated that over £89 billion in financial assets lies dormant—forgotten pensions, unclaimed insurance policies, scattered investments. The root cause? Families either don’t know these assets exist or lack the means to track and coordinate them.

While startups and SMEs across the fintech sector have focused on individual users, Know Your Dosh spotted a blind spot in the market: families. Traditional asset management tools and banking apps are not designed for group sharing or long-term estate planning. Know Your Dosh fills that gap, offering families the ability to track, share, and protect their wealth—all from one user-friendly dashboard.

The Platform: Family Finance, Reimagined

Know Your Dosh is a modern financial services platform built for the needs of real households. Here’s how it works:

  • Centralised Dashboard: Users can view savings, investments, pensions, property, wills, and insurance—all in one place.
  • Secure Family Sharing: Loved ones can be granted access to specific financial data, allowing seamless coordination and planning.
  • Real-Time Asset Tracking: With over £65 million in assets already tracked, the platform has proven its value and scalability.
  • Encrypted, Compliant, and Trustworthy: From cybersecurity protocols to data privacy policies, user protection is paramount.
  • Automatic Updates: By utilising open banking and secure gateways the platform already offers automatic updates to accounts in 16 countries (with more to follow)

This unique value proposition makes Know Your Dosh not just a fintech tool, but a finance-focused startup network where users, advisors, and families collaborate for long-term success.

Built with Security and Financial Privacy in Mind

Trust is the cornerstone of any successful fintech company—and Know Your Dosh has made it a core priority from day one.

Here’s what sets its cybersecurity framework apart:

  • Robust Encryption: The platform uses military-grade security protocols to ensure your financial data stays private and protected.
  • No Data Sales or Sharing: Unlike other platforms, Know Your Dosh does not sell or share user data—ever.
  • FCA Authorisation: Securing a Financial Conduct Authority (FCA) license ensures the platform operates with full regulatory compliance.
  • User Control: You decide who sees what, and when. Whether it’s your accountant, sibling, or spouse, financial information can be shared securely and selectively.

In an age where data breaches are common and privacy concerns are growing, Know Your Dosh is carving out a trusted niche in digital finance.

Recognition and Traction

Know Your Dosh is gaining momentum both in the fintech space and across broader startup networks. The company has achieved several key milestones:

  • Tracking £65M+ worth of assets from users across 23 countries.
  • Won the Sage Small Business Award and Slough’s Changemaker Award
  • Recognised by industry partners and advisors across the SME ecosystem
  • Generated recurring revenue through a B2C subscription model and B2B partnerships

These achievements speak to more than product-market fit—they demonstrate a trusted, scalable solution with real-world impact.

Empowering Startups, SMEs, and Advisors

Beyond direct users, Know Your Dosh is rapidly forming alliances with startups, SMEs, and financial professionals. The platform offers integrations for:

  • Independent Financial Advisors (IFAs)
  • Will-writers and estate planners
  • Accountants and tax consultants
  • Insurance providers and legal firms

These partnerships open powerful new channels for both distribution and collaboration, making Know Your Dosh a valuable asset within any startup ecosystem focused on finance and cybersecurity.

Mission: Building a Legacy of Financial Freedom

Know Your Dosh is more than a product—it’s a mission to reshape how families approach wealth, responsibility, and legacy.

Planned future developments include:

  • Enhanced asset recovery tools for uncovering lost pensions and dormant accounts
  • Pension and inheritance planning modules
  • Custom advisory portals for financial professionals
  • Expanded platform capabilities for international users

With each feature, the company strengthens its position as a go-to financial management platform that empowers families with both knowledge and peace of mind.

Why Know Your Dosh Is an Ideal Investment Opportunity

For investors seeking high-growth startups in fintech, cybersecurity, and financial services, Know Your Dosh presents a compelling case:

  • Market Demand: The £89 billion in dormant assets is just the tip of the iceberg.
  • Scalable Technology: The platform’s backend and Flutter-based frontend are built for rapid user growth.
  • Revenue Potential: Recurring subscription fees and growing B2B integrations offer stable cash flow and expansion.
  • Experienced Leadership: With over two decades in tech and a mission forged in personal experience, the founder brings both passion and competence. Whilst their co-founder brings 15 years of experience in growing consumer bases and deploys their successful mobile growth framework to the platform.
  • Social Impact: The platform solves a real-world problem with emotional, economic, and generational implications.

Whether you’re part of a Startup Networks, a venture capitalist, or a financial service provider, Know Your Dosh is positioned for sustainable, long-term growth.

Conclusion: A Smarter Way to Manage Family Finances

In an increasingly complex financial world, Know Your Dosh is simplifying how families track and manage their assets, safely, transparently, and collaboratively. The platform’s combination of technology, empathy, and foresight is redefining personal finance for the digital age.

Reach out to the founders at:

Varun Aggarwal (Co-Founder & CEO) – vaggarwal@knowyourdosh.com

Iain Russell (Co-Founder & CGO) 

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